In the era of new globalization, China’s economy has entered a new era of high-quality development. Chinese enterprises going global is not only a choice for a single enterprise, but also an inevitable trend of the times. In the face of the multi-layered macro environment, the complex and changing international situation, and the technological revolution represented by ChatGPT, Chinese enterprises are faced with important opportunities and unprecedented difficulties in going global. At this stage, Chinese enterprises going global have changed from an era dominated by low-end manufacturing and export trade to an era of technological innovation and brand leadership. Digital technology is fully integrated into the public life with new concepts, new formats and new models, becoming a “weapon” to promote the accelerated development of enterprise globalization, and Chinese brands are also ushered in a new stage of digitalization of Chinese international brands characterized by “industrial intelligent upgrading, digital transformation and efficiency improvement, full chain digital marketing, and promotion of brand value”.
At the same time, the Chinese government has paid great attention to the development of Chinese brands and globalization, and introduced a series of relevant policies to help Chinese brands enter overseas markets and promote the development of enterprises to internationalization. In the future, how Chinese enterprises can transition from “trade globalization” to “brand globalization”, how to have the ability to operate locally, and how to use digital cooperation to continuously deepen and comprehensively embrace technological innovation trends have always been the focus of everyone’s attention.
“2023 Enterprise Globalization China Summit ” will be held in Shanghai on Nov 16-17, 2023. At that time, It will bring together senior executives, VP, CIO, IT director and other senior managers from all sectors of China’s global enterprises, as well as leading solution suppliers to discuss the development plan of Chinese enterprises going global, exchange successful experience and excellent resources in their respective fields to seek the best partners.
Christina Xu
Tel: +86 21 6085 1000
Fax: +86 21 6085 1090
christinax@noppen.com.cn